Coming Soon

A more affordable diet for adverse food reactions.

We’re creating high quality diets at a fair price for dogs and cats with food sensitivities.

Subscribe with your work email to get an exclusive discount when we launch!

Better Options are Coming

Plant-Based

Our novel protein diets are plant-based to avoid common allergens and support diagnosis and treatment of adverse food reactions.

Formulated by Experts

A team of experts in dermatology, animal nutrition, and internal medicine are creating diets that your patients and their owners will love! In fact, our co-founder is a veterinary dermatologist.

Complete and Balanced

Our diets will meet AAFCO standards. Due to patient sensitivities, we take extra precaution to protect our diets from cross-contamination of ingredients that may effect efficacy.

Mission-Focused

We’re not just breaking down barriers in affordability. As the first woman and minority owned company to produce veterinary exclusive diets, we are here to make a difference in the business and science of animal health. We will donate 5% of our pre-tax profits to organizations that are aligned with our mission.

About Us

We started Novel Pet to make a difference in the veterinary profession. As a Dr. and Mr. team, we felt like we can do more to support the people, owners, and patients that are so important to us.

Subscribe to learn more about our story and how Novel Pet can support your practice, patients, and owners.